International Speedway
sees weak 2009 as fans stay away
* Sees fiscal 2009 profit below estimates
* Rocky economy, auto industry woes hurt
* Expects attendance-related revenue to fall
* Shares fall 3 percent
Dec 10 (Reuters) - Race track owner International
Speedway Corp (ISCA.O) forecast a weaker-than-expected
2009 profit as a rocky U.S. economy and hard times
in the auto industry weigh on the professional stock
car racing circuit.
The company, a beneficiary of NASCAR television
earnings, expects attendance-related revenue at
its race tracks to fall in 2009 as racing enthusiasts,
squeezed by the worst economic crisis since the
Great Depression, stay away.
"Hospitality and sponsorship spending by our
corporate partners was also affected, although to
a lesser extent," International Speedway President
Lesa France Kennedy said in a statement.
Unlike most U.S. sports, NASCAR is heavily dependent
on sponsorships, with corporations such as DuPont
(DD.N), Coca Cola (CCE.N) and the three major U.S.
automakers holding long associations with the sport.
General Motors Corp (GM.N) -- which is already
cutting NASCAR-related spending -- Ford Motor Co
(F.N) and Chrysler [CBS.UL] are big backers of the
sport.
For 2009, International Speedway said it expects
a profit of $2.35 a share to $2.45 a share, with
the company currently "more comfortable"
at the low end of its earnings range. It also backed
its fiscal 2008 outlook.
Analysts on average were expecting the company
to report earnings of $2.62 a share for fiscal 2009,
before items, according to Reuters Estimates.
Shares of Daytona Beach, Florida-based International
Speedway (ISCA.O), which competes with Speedway
Motorsports (TRK.N), fell to a low of $26.15, before
recouping some losses to trade down 74 cents at
$27.06 Wednesday morning on Nasdaq. (Reporting by
Dhanya Skariachan in Bangalore; )
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