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HISTORY
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PETRO
LOCO
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| RACEVISION® |
2005
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The first prototype gasoline-powered
Locomobile was completed at the company's factory
in Bridgeport, Connecticut. Francis and Freelan
Stanley created the original steam-powered Locomobile
in 1898. "Yankee tinkerers," the Stanley
brothers had been working on designs for steam-powered
carriages for many years. Success came when
one of their cars appeared at a Boston fair
in October 1908. Interest in their cars, stemming
from the debut of their lightweight, affordable
vehicle, led them to undertake the construction
of one hundred cars. To put the brothers' ambition
in perspective, one need only recognize that
the largest American gasoline-powered auto producer
in the country, Alexander Winton, made twenty-two
cars in 1898; Pope Electric of Hartford, Connecticut,
produced a few dozen. The Stanley Brothers'
resolve to "mass-produce" inexpensive
cars marked an important transition in automobile
manufacturing. But only a few months into their
venture, the Stanley Brothers sold their enterprise
to Amzi Barber, America's sheet-asphalt tycoon.
It was under Barber's direction that the Locomobile
name became a brand. The 1899 Locomobile sold
for $600 and, as its advertisements boasted,
it was noiseless and odorless. Refreshing to
think of, but the Locomobile's water tank held
only twenty-one gallons, enough for just a twenty-mile
journey. Besides, starting a steam-powered engine
was time-consuming and dangerous, as boilers
frequently burned out. The gasoline burners
that heated the boilers could backfire, potentially
setting the car on fire. Sales of the Locomobile
peaked in 1900 at sixteen hundred, a remarkable
figure at such an early date. The total was
far greater than any other American automaker
could produce and it rivaled the French automaker,
De Dion-Bouton, as the greatest car production
in the world. Sales fell the next year, however,
as the primacy of gasoline-powered automobiles
was established. Gas-powered cars could go farther,
faster, and with fewer hassles than steam-powered
cars of comparable sizes. Barber hired automobile
engineer Andrew Riker to design him a gas-powered
vehicle. The car he designed sold for $5,000.
The new Locomobile appealed to rich consumers,
and the company shifted its focus from low-cost
production for the masses to high-cost production
for the elite few. The last Locomobile steamers
were produced in 1904. The end of the steam
era saw the end of the company's importance.
Other firms had been building gas-powered automobiles
better, for longer. Locomobile survived through
World War I producing trucks for the war market.
After the war it became one in the overflowing
market of luxury cars. The company died in 1929
after having been briefly incorporated into
one of William Durant's holding companies.
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